From Barbells to Smart Bikes: Navigating the Used Gym Equipment Market
The market for high-quality used gym equipment is hotter than ever. In this episode, John Schultz dives into the data from recent auctions to reveal the key trends shaping the landscape as we head into the final quarter of 2025. Discover which categories, from strength training stations to premium cardio machines, are commanding the highest prices.
Learn how buyer preferences are evolving with a new focus on versatile, space-efficient, and tech-integrated equipment. Finally, John breaks down the three crucial valuation factors—brand, condition, and versatility—that every buyer and seller must understand to maximize their return. This episode delivers actionable insights for anyone looking to invest in or liquidate fitness assets in today's dynamic market.
Listen below, then scroll down for the full transcript and key takeaways.
Read the Full Transcript
Welcome to the What in the World of Grafe Podcast — where legacy meets liquidity and every sale tells a story. I'm John Schultz, Chief Marketing & Technology Officer at Grafe Auction, and each week we share lessons, stories, and insights from inside the world of business auctions, equipment sales, and asset recovery.
Today, we’re diving deep into one of the most dynamic sectors we’ve seen recently: the used fitness equipment market. The demand for quality used gym equipment remains incredibly strong as we head into the final quarter of 2025, driven by the growth of home gyms, boutique fitness centers, and established gyms looking to upgrade cost-effectively. But what’s actually selling? And what do these trends mean for you, whether you're a buyer or a seller? Let’s explore the evolving landscape.
Top Equipment Categories
First, let's talk about what's dominating the auction block right now: strength training equipment and high-end cardio machines. The popularity of strength training is unwavering, and our recent auction data proves it. We’re consistently seeing power racks and cable machines command top dollar. For instance, we recently saw Matrix Power Squat Racks fetch between $2,100 and $2,400 each, and a Matrix adjustable cable crossover sold for an impressive $1,300.
On the cardio side, the demand is specifically for premium, reputable brands. A standout sale was a Woodway DESMO-ELITE Electric Treadmill, which sold for $2,500. Even workhorse machines like Matrix ellipticals are consistently selling in the $450 to $550 range. The lesson here is clear: buyers recognize the long-term value of commercial-grade equipment. For sellers, this means your most valuable assets are likely these cornerstone pieces. For buyers, it means that while auctions provide value, the most in-demand equipment from brands like Matrix, Woodway, and Precor still commands strong prices because it’s a smart, long-term investment.
Then vs. Now
But what's truly fascinating isn't just what's selling now, but how it's changed from just a year ago. This year-over-year comparison tells a story of a maturing market and a more sophisticated buyer. Last year, the focus in strength training was on heavy dumbbell sets. This year, the trend has shifted towards more versatile, space-efficient options. The high prices for multi-function stations and all-in-one squat racks show that buyers are looking for comprehensive training capabilities in a single unit.
The same evolution is happening in cardio. Last year, classic treadmills and ellipticals from top brands were selling in the 300-400 range. This year, we've seen a significant uptick, with those same machines fetching 450−550 and higher-end models reaching into the thousands. This suggests buyers are more willing to invest in premium machines, likely for high-end home gyms or specialized fitness studios. And for the first time, technology integration is a significant trend. Last year, it wasn't a major factor. This year, we’re seeing equipment with integrated tech, like a LiveStrong by Matrix bike with a console, sell for $425, proving that buyers are now placing a higher value on interactive, tech-enhanced workout experiences.
What Determines Value
So, knowing these trends, what ultimately drives the final price when the gavel falls? It boils down to three key valuation factors that every buyer and seller should understand: brand reputation, condition, and versatility. First, brand reputation is paramount. Established names like Matrix, Life Fitness, and Precor consistently command premium prices. Second is condition. Our data shows that well-maintained equipment, regardless of its age, fetches higher prices. We saw this with a Matrix Chin/Dip Assist machine that sold for $850, a strong price that was almost certainly due to its excellent condition.
Finally, versatility is highly valued. In a world of compact home gyms and boutique studios, multi-function equipment that offers a variety of exercises in a small footprint is in high demand. A Matrix Multi-Function machine selling for $650 is a perfect example of this principle in action. The strategic takeaway here is that for sellers, maintaining your equipment and highlighting its brand and features pays direct dividends. For buyers, a higher bid on a well-maintained, versatile piece from a top brand is often the smarter long-term play.
Market Takeaways
The used gym equipment market is no longer just about finding a discount; it's a sophisticated ecosystem where buyers are making strategic investments in quality. The trends show a clear preference for durable, versatile, and technologically advanced equipment from reputable brands. For sellers, understanding these nuances is key to maximizing the value of your assets. And for buyers, it highlights the opportunity to acquire commercial-grade equipment that can serve as the foundation for a business or a high-end home gym for years to come. At Grafe, we see these trends firsthand, and we’re here to help both sides navigate this dynamic market effectively.
Next Steps
Thanks for joining us for this episode of the What in the World of Grafe Podcast. You can find more stories like this at grafeauction.com/blog, or follow us on Facebook, Instagram, or LinkedIn.
If you’re facing a business transition, asset sale, or need help navigating liquidation, reach out. We’re here to help you get the most value — with integrity and speed.
I’m John Schultz, and I’ll see you next time.