Your Path to Success: Grafe Auction's Six-Step Process
At Grafe Auction we have six steps to help you accomplish your goals, all handled by a dedicated team of experts. Let us guide you through the process of selling your assets and help you to get the best results.
1. Contract Negotiation
Together with your dedicated Grafe Auction specialist, you'll establish a customized contract designed to meet your specific objectives. Our experienced team brings decades of auction industry knowledge to negotiate terms that protect your interests while maximizing returns. We'll cover critical details including optimal timing and location for your sale, transparent compensation structures, logistics arrangements and fees, marketing strategies and fees, and all necessary contract provisions. Drawing from our experience with thousands of successful auctions, we'll guide you through each decision point with clarity and expertise.
2. Catalog Preparation
Our professional logistics team arrives on-site fully equipped to transform your assets into auction-ready inventory. We handle everything - from thorough cleaning and strategic organization to detailed item assessment and inventory numbering. Our expert photographers capture high-quality images from multiple angles, highlighting key features that attract serious bidders. Each item receives a detailed description crafted to showcase its value, condition, and unique selling points. This meticulous preparation consistently results in higher bidder interest and increased final sale prices.
3. Marketing
Once your catalog goes live on GrafeAuction.com, our comprehensive marketing campaign begins working for you. Your assets will be showcased to our database of over 230,000 registered users and our nearly 2 million annual website visitors across all 50 states. Our marketing team employs sophisticated targeting through social media, email campaigns, search engine marketing, and industry-specific outreach to connect your items with motivated buyers. We analyze data from previous similar auctions to fine-tune our approach, ensuring maximum visibility among the most relevant potential bidders for your specific assets.
4. Sale
On auction day, Grafe Auction's proven sales methods create the competitive bidding environment that drives optimal results. We engage buyers in a transparent process that builds confidence and encourages active participation. Our auction professionals skillfully manage the sale to maintain momentum and enthusiasm, applying techniques refined through thousands of successful auctions. The result: achieving the best possible price for your assets in today's market conditions.
5. Logistics
Post-auction logistics require precision and experience, and our team excels in this critical phase. We assist in coordinating every detail - from supervising equipment removal to recommending specialized transportation for items. For real estate transactions, we manage title work and closing documentation with careful attention to compliance requirements. Our team anticipates potential challenges before they arise, having handled complex logistics for industrial equipment, retail fixtures, restaurant assets, and countless other categories. We maintain site security and oversee the entire removal process, leaving the location in broom-swept condition to satisfy property requirements.
6. Payment
Receive your auction proceeds promptly through our secure, streamlined payment system. Most sellers receive their funds within 12 business days of auction completion. Our finance team provides detailed settlement reports documenting each transaction, giving you complete transparency into your auction results. Your dedicated Grafe representative remains available to answer any questions about your settlement.
Ready to experience the Grafe difference? Contact our team today to discuss how our six-step process can help you achieve your goals. With over 65 years of auction expertise and thousands of successful sales completed, we're prepared to help you navigate your asset transition with confidence and maximize your returns.